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These are called key words or keyword phrases and are of great importance to businesses that are trying to rank top with our major search engine sites such as Google. This is done by coming up with the most logical words that most of the population would type in when searching for a particular product or service. I know it seems like most business owners would realize that keywords are not to be taken lightly and the right words will definitely bring the traffic to your businesses website. Acquiring top search engine ranking is directly linked to the competitiveness of the keywords you choose to use to optimize your website. The next task to tackle after picking out your competitive keywords andor keyword phrases is to start analyzing away to improve your entire webpage using your chosen keywords and building your web page around them. It is important too include your keyword and keyword phrases in your titles, web copies and Meta tags, this will give the search engines a working background of what your site is really about and Google will use this information to rank your website accordingly.