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In today''s society, marketing is very much focused on impersonal forms of communication: the Internet Danilo Gallinari Jersey , mass media promotion, and even bulk mail. When it comes down to it, we are all busy people but we could probably stand a little bit of personal interaction every now and then. So how do you go about making sales on a one to one basis?
Let''s say you decide to make personal sales visits to customers. You need a sales pitch kit. This is the material you pull out to show the client and help make the sale.
Try using a three ring binder for your sales pitch kit. Use plastic pages you can insert photos and paper pages in. This makes it easy to add, remove DeAndre Jordan Jersey , and rearrange pages for maximum effect.
Unlike a mass produced catalog or brochure, you can easily update your sales pitch binder. Some top sales people rearrange the pages for each customer so they can appeal to specific likes and concerns.
Your sales pitch kit can include: * Samples of your work * Articles about you, your product, or industry * Testimonial letters from previous customers * Photos of completed work. Nothing tells your story like a picture! * Licences and permits to reassure customers * Your satisfaction guarantee printed nicely on a page.
Once you have your sales pitch kit together you''ve got something to talk about with your potential customer. The next thing to think about is HOW to talk to your customer.
Many industries are in the habit of using business language. It is not too different from lawyer language.
You get a memo that starts: Pursuant to yesterday''s communication between the concerned parties....
Eh? You will get far better response from your marketing and customer service materials if you switch business language to people language.
"As per your request" becomes "as you requested."
Change "enclosed please find" to "here is."
Rather than "in the event that Chris Paul Jersey ," simply use "if."
"It is in our considered opinion" is shortened to "we think."
Business language is slow reading for people who aren''t used to using it all day. Many folks give up if they have to read it. Plain, simple, everyday language will grab more people. It is clearer and easier to understand.